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Text messaging is the fastest way to connect with customers. There’s no playing phone tag, getting stuck in voicemail, or waiting for someone to see an email and respond.
Why More Consumer Goods Professionals Are Switching From Email to SMS Text Message Marketing in 2023
Email marketing was once the hottest approach in consumer goods marketing. Its early promise was to get your product message out to customers now — right in their inbox. Now, to put it mildly, that promise seems quaint.
SMS text message marketing offers an opportunity for schools to enhance student engagement and improve enrollment. Instant message delivery, high open rates, and impressive response times can make SMS a great choice for education marketing.
As the utility industry undergoes major global shifts, energy and utility providers are faced with new challenges and a less reliable customer base. As a result, some of the top energy and utility trends in marketing are focused on improving communication with customers and offering greater value to utility users.
Here’s Why Energy and Utility Professionals Find SMS Text Message Marketing To Be Their Most Effective Tool in the Marketing Toolbox
There’s a reason why SMS text message marketing is one of the biggest energy and utility trends in marketing. It’s an easy way to reach your potential and existing customers. It is also the affordable answer to how to nurture cold leads.
SMS text message marketing is one of the more promising marketing campaign strategies to emerge in recent years. Marketing firms, staffing and recruiting firms, and other commercial businesses have all received numerous benefits from the ability to message potential customers directly.
An SMS marketing strategy isn’t something you can craft once and forget. It requires constant refinement to remain effective. Even the best SMS marketing strategy can become ineffective over time, so it’s essential to refresh it periodically.
Text marketing campaigns help businesses get in immediate touch with potential customers in a key demographic group or follow up with existing customers. With all this potential, it’s no surprise that SMS text message marketing is one of the most exciting 2023 marketing trends.
Fast communication can be invaluable in the staffing and recruitment industry. When a corporate client has an open role that they need to fill fast, ensuring that you can communicate with experienced candidates quickly is essential. By using SMS as a communication channel, connecting experienced candidates with their dream roles can turn into a breeze.